SamPortfolio-18.jpg

SweetNephs, WickedNephs

Sweetnephs, Wickednephs

Sweetnephs, Wickednephs

Label designs for a fictional juice brand. These drinks make up for their simple ingredients with appealing illustrations and bright colors. This brand is tailored to appeal to residents of Pittsburgh, PA, even down to the name; Nephs is a slang term that originates from Pittsburgh and it means "For sure" or "Definitely". To Pittsburgh natives these drinks are definitely sweet and definitely wicked.

SamPortfolio-22.jpg